Unchanging charm silk

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Hello. It's getting even colder lately. There may be some people who drink heavily every day at year-end parties.

Are you sensitive to trends? Every year, there are trends, and it is extremely difficult to catch them quickly, predict what will sell, and come up with product plans within a limited amount of time.

This time we will introduce silk.

There are no trendy elements such as sheerness, glitter, or crispness, but... (lol)

The reason why I would like to introduce silk is simply because I think it is a beautiful and luxurious material.

Please see this blog for detailed explanation.

https://www.excy.co.jp/wordpress/?p=1433

The trend of street thinking that has continued in recent years seems to have changed considerably in spring/summer 2020, and I think that a healthy atmosphere is becoming a trend.

Healthy may be a bit of a misnomer, but it's more like a serious aesthetic sense, or a wholesome beauty...

This may have something to do with the fact that environmental issues are attracting attention and sustainability is being talked about a lot.

Somehow, I feel that each maison brand is creating with a greater awareness of its brand value, aesthetic sense, and social responsibility.

Silk is expensive, and it's not always easy to care for, but in terms of men's wear, I'd rather have a 200-pair Sea Island cotton shirt with a few wrinkles than a wrinkle-free cotton-poly shirt that doesn't require ironing. may look dressier even from a distance.

I believe that silk is something that allows you to experience its beauty in any era.

We hope that you will experience its goodness once again.