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Hello. This is Kayaba from the ApparelX Division.
I listened to a seminar on SDGs hosted by the Japan Men's Fashion Association, so I would like to share the contents.
We hope that you have a clear understanding of what the SDGs are, including the basics.
Sustainable Development Goals.
Simply put, it means that we should strive to create a better society and achieve economic development at the same time.
The SDGs refer to the agenda (plan) in the outcome document adopted at the 2015 United Nations Sustainable Development Summit, which is a successor to the previous Millennium Development Goals.
This agenda includes 17 goals, with 2030 set as the year to achieve them.
I would like to list 17 goals below.
What struck me from this seminar was that the SDGs will not end with a boom.
It was cited that the theme of "LOHAS" became popular a few years ago (LOHAS seems to have been created by advertising agencies and promoted by publishers, but the relationship between publishers and It seems that the trading company registered LOHAS as a trademark, and the mood suddenly turned dull...
In this seminar, I learned that LOHAS was a boom that targeted consumers, whereas SDGs are goals that target society and the economy, so they remain as a social code of conduct rather than a boom. It is expected that this will happen.
To put this more simply, if we do not achieve the SDGs, the earth itself will be irreparably damaged.
I'm afraid I don't know much about this, but from a global perspective, soil degradation due to irrigation is serious, the level of depletion of underground water aquifers in the United States is in dangerous territory, and poverty and hunger are at an all-time high. Even though the number of people living in the world is decreasing, there are other challenges, especially climate change and natural resources, which are difficult to repair once lost.
In addition, in terms of the economy, GPIF (Special Government Pension Investment Fund) has announced that it will actively invest in companies that are considerate of the environment, society, and corporate governance through ESG investment. From an economic perspective, the SDGs are expected to become increasingly important in the future.
What struck me at this seminar on SDGs was PF Dragger's talk about ``the future that has already happened'' and the future we create ourselves.
By observing the future that has already occurred, we can systematically understand what will happen in the future by observing (1) population structure, (2) knowledge, (3) other industries, other countries, and other markets, (4) industrial structure, and (5) the inside of companies. That's what it means. An example given during the seminar is the future consumption rate of the global middle class. In 2000, it was 35% in the EU, 25% in the US, and 11% in Japan, but by 2030 it will exceed 50% in China, India, and other Asian countries, and by 2050, it will be 70% in China, India, and other Asian countries. It is predicted that it will exceed.
This may not be 100% certain, but with these things in mind, we should think about what it should look like in 2030, and take action on our own. What we do here is the future we create for ourselves.
As we have seen above, the SDGs are not a means of branding, nor are they a cost concept that says we have to do things that are kind to the earth. At the seminar, it was summarized as a medium- to long-term (10-20 years) growth strategy.
Indeed, if you research the SDGs, you can see current social issues along with relatively detailed data. Since predictions have been made that this is what will happen if things continue as they are, thinking about what we should do to prevent this from happening can be said to be a growth strategy for society as a whole that creates its own future, as opposed to the ``future that has already happened.'' That's what I felt.
From the link below from the United Nations Information Center, there is an introduction to the SDGs that you can learn while having fun.
The questions on the question sheet are especially recommended because they explain current social issues in an easy-to-understand manner.
