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Hello, this is Kimura from the ApparelX trend blog.
The days are gradually becoming more spring-like during the day, and it's starting to feel like wearing spring-like clothes.
Today, I would like to introduce you to floral prints, which are a trend for SS25.
- Floral trend background
Floral patterns are one of those designs that have been popular throughout history, and have been reinterpreted in different ways throughout the ages, making them a popular fashion trend again and again.
Past floral trends have been like this.
1960s – Hippie & Psychedelic Floral prints exploded in popularity as a symbol of flower power, with bohemian styles and colorful psychedelic prints making this a trend.
1970s – Romantic & Retro Vintage floral patterns were in fashion. Feminine dresses with ruffles and gathers were popular.
1990s – Grunge & Natural Influenced by the floral shirts worn by Kurt Cobain, floral patterns are incorporated as part of the grunge style. The standard style is to pair it with a long dress or Dr. Martens.
2010s – Millennial & Vintage Revival Vintage floral dresses make a comeback. Miu Miu and Gucci incorporate floral patterns into their collections with a modern twist.
The floral pattern that I personally remember most vividly is the so-called "Mori Girl" style that was popular from 2006 to the 2010s.
The natural and girly style was led by a floral print dress and incorporated lace, lace-up boots, straw hats, etc.
〈Source: FASHION PRESS 〉
The dark romantic antique floral print combined with fur and metallic items creates a fashionable look without being too cutesy.
・Loewe
< Source: FASHION PRESS >
The nostalgic, large floral pattern is elegant, but the fabric is textile, so it doesn't stand out too much and gives off a soft, fleeting impression.
・Miu Miu
< Source: FASHION PRESS >
The soft material and colorful floral print give it a fancy cuteness. It goes well with the leg warmers, which are a recent look icon of Miu Miu, and has a high affinity with Ballet Core.
If you would like to know more about Ballet Core, please check out the blog below!
What is "ballet core," the hot trend for SS2025?
Marni
< Source: FASHION PRESS >
The striking and vivid rose motif is memorable at first glance, and is distinctively Marni, unlike the languid floral patterns of other brands.
83041 SEVENBERRY® Nostalgia Collection 60 lawn Generated Scraps Bell
The appeal of Seven Berry's Nostalgia Collection is its nostalgic coloring and calm cuteness.
It would also look good as a blouse and skirt set.
850478 SEVENBERRY® lawn Natural Leaving Residue Grace Flower
This cotton fabric textile a gorgeous large floral pattern. The daisy-like flowers come in a wide variety of colors.
For large motifs, I would like to make a dress or flared skirt with a lot of fabric so that the design can be seen.
850465 SEVENBERRY® pique Sunflower Wonderful Sunflower
Thank you for reading to the end.
25SS
The latest trends include sheer materials, which are becoming a standard, as well as many cute designs such as lace and floral patterns, and just looking at them makes your heart flutter!
I'm looking forward to seeing items that successfully incorporate trends into the brand's image.
In addition to the textile introduced this time, ApparelX also carries a wide range of accessories such as buttons and zipper, so be sure to check them out!
