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Hello.
This is Kayaba from ApparelX trend blog.
Today, as the title suggests, I went to the Morito Apparel exhibition, so I would like to report on the experience.
Morito Apparel Co., Ltd. is a trading company specializing in clothing accessories that was split from Morito Japan in 2022 and inherited the apparel business.
Therefore, in the apparel industry, Morito now refers to Morito Apparel.
By the way, the group has Morito Co., Ltd., which is a holding company, and under it are Morito Japan, Morito Apparel, and Morito Auto Hardware, which is involved in transportation equipment-related businesses such as automotive interior hardware not introduced above. I have a company. (There are many other group-affiliated companies as well.)
This time, it will be held in three locations, starting in Tokyo, Osaka, and Fukuyama.
I went to an exhibition held at the Tokyo head office with a new member and the general manager.
The location is Kuramae, where you can feel the atmosphere of a downtown area (large roads and relatively few people).
Morito apparel entrance
The exhibition, held in a room at the company's headquarters, mainly exhibited recycled nylon, products under development (not yet mass-produced), and products from overseas brands.
I was able to take some photos, so I would like to introduce them to you.
This is an exhibition space for recycled nylon, and everything from the textile used in the products in the back to the buttons and coasters on the left are made from recycled nylon.
When you think of Morito, many people think of accessories such as eyelet washer and hooks, but recently they have also been focusing on recycled nylon like this.
Currently, it doesn't seem to be available for cutting, but recycled nylon textile is also available.
Next to recycled nylon, there was an exhibit showing the recycling process for recycled fishing net nylon.
It's easy to understand when you look at it this way.
I've heard elsewhere that recycled nylon (and perhaps other recycled synthetic fibers as well) becomes difficult to distinguish from virgin nylon when it is chemically recycled back to its raw material stage.
Therefore, traceability is important.
As the "under development" tag indicates, it is not a product that can be ordered and prepared immediately like a normal product number, but there were some interesting products, so I would like to introduce some of them.
This is a sample of a process that allows you to print with silicone or print the loop part three-dimensionally on a hook-and-loop hook and loop called Mold Magic, which is dust-resistant.
Mold Magic also allows you to make the tape itself thinner, so you can print on the tape on the hook side and use it as a design.
Hytrel® is a flexible and highly durable thermoplastic polyester elastomer with flexibility not found in common plastics. (Exhibition panel quote)
You can feel it when you touch it, but it's a little soft. In terms of softness, it feels more like plastic resin and less than elastic band.
It's soft, so it feels good against your skin, and the snap button buttons make almost no clicking noise when you put them on, so it's also very quiet.
The white one is Hytrel®, and the black one is the conventional plastic resin type. Although it looks almost the same, Hytrel® has a texture similar to elastic band , so it has a more matte look.
This is also a stopper using Hytrel®.
A spring-free stopper that takes advantage of Hytrel®'s unique spring properties.
I like sports and outdoor wear, so this kind of hardware, like the block tapey I mentioned earlier, is interesting.
You can see what the structure actually looks like in the video below, which is a photo of a huge transparent model.
zipper from NYGUARD, an Italian zipper manufacturer. As the name suggests, the fasteners are made of resin and are lighter than metal zipper.
Speaking of Mori and apparel, it's metal hardware around here. The paint variations on the top hardware were very nice.
In this area, products from Morito Japan's insole brand (is-fit) were also on display.
textile samples of Komatsu Material 's Dantotsu Water Repellent®, which is PFOA-free, are also displayed in the back, so you can experience how water droplets roll (water repellency). The textile itself had a soft, matte look similar to peach skin, which was a nice touch.
That's all from the scene!
Even if you haven't actually been to the exhibition, we hope this will help you find items.
